Wednesday, May 20, 2009

Great acts in darwinism

The past month I have witnessed the same incredibly dumb act no less than 5 times: jaywalking with a stroller. But we should thank these people. Killing off your young is the ultimate in natural selection. And if you're dumb enough to do this, you're really strengthening the herd. So from me to you, thank you.




If only there was a way to kill off the guy who asked me for the time in front of a Starbucks in New York. He asks me for the time, I say '3 O'clock.' He yells at me saying I need to do better than that. So I say,'I dunno, a little after 3.' He grunts disapprovingly. I enter the Starbucks, the same one HE WAS EXITING, and there's a giant clock that says 3:04. Some people weren't lucky enough to have parents that jaywalked when they were little.

Everything I know about advertising I learned from a homeless man

Okay, maybe not everything. But I did learn one lesson.

If you're anything like me, you've lived in a large city and passed by panhandlers and semi-con artists on a daily bases without giving it a second thought. Or at least tried not to give it a thought. But chances are you rarely ever gave out money.

There was this one panhandler who used to sit on the Clark St. bridge in Chicago. The first day I passed him he had a cardboard sign that read something like: "Help. Severe case of writers block." I chuckled and gave him money. I turned around and more people behind me were giving him money. Then another day I saw a group of teens around him on the bridge, all laughing and giving him money. He was telling jokes, I don't remember what the were but they were funny, and probably self depreciating.

The lesson here, if you're asking for money, make people feel good about giving you money. He probably made 100x's what other panhandlers in similar locations were making. Those who try to con, or beg just make you either angry or make you feel bad, but chances are you'd just drop your head and walk away.


So this takes us to the worse ads on TV today.

Save the children:
To which I can't find the link.


Save the animals



So thanks Sarah. I might have been in the mood to save a puppy today. But now, thanks to you, I'm paralyzed with grief. At least one less puppy was saved today. The blood is on your hands.

Saturday, May 2, 2009

Some Rebranding: It's not going bald, it's a reverse mohawk.

Lesson 1: If you can get the kids to do it, it'll all be ok.

So if you're this:


This makes it ok:




But this will kill your movement - and no amount of PR can save you: